Urban Greens Antigua

Urban Greens Antigua is a local business focused on sustainable agriculture and fresh food access in Antigua. The organization operates at the intersection of food production, education, and community engagement.

This project was undertaken as a design and development effort to modernize the organization’s online presence. The existing website lacked structural clarity, consistent visual language, and a clear narrative around the organization’s mission and offerings.

The goal of the project was to redesign and rebuild the website to improve information clarity, establish a recognizable visual identity, and ensure the site could be easily maintained over time. Emphasis was placed on presenting the organization’s values and services in a way that was approachable, legible, and aligned with its sustainability focus.

To achieve this, I defined a simple design system centered on typography, spacing, and restrained color usage. The information architecture was restructured to reduce ambiguity and guide users through the organization’s mission, activities, and contact pathways without unnecessary friction. Design and development decisions prioritized readability, performance, and long term maintainability over visual excess.

The outcome was a cohesive, functional website that clearly communicated the organization’s purpose while providing a stable foundation for future updates. Although the final implementation was never deployed, the foundational structure and design approach were later carried forward and are reflected in the organization’s current website.